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our story
not loud. noticed.
BUG started as a small idea in Cairo — clothes that don't shout. a mark you spot on someone, then start noticing everywhere. no drop calendars, no hype cycles. just pieces made to last, found the way a bug is found: quietly, and then all at once.
made in egypt
small runs. real fabric.
every piece is cut and sewn in small batches, with cotton sourced within the region. we'd rather sell out than overproduce.
WHAT WE BELIEVE
quiet design
no logos shouting across the chest. the mark is small, on purpose.
honest pricing
no fake discounts. the first price is the fair price.
made to keep
fabric and construction chosen so it's still good in five years.